Modulbank (Nov 2018 — Jun 2020)

Modulbank, an innovative service for small businesses, was the first product on the market of retail banking to be tailored to the needs of individual entrepreneurs and small businesses. The integrated solution of Modulbank includes the support of a business consultant, online accountant, and lawyer.

My main responsibilities as a Lead User Interface Designer:

• Rebranding and developing a new visual language and design concepts of Modulbank Bank's corporate style;

• Redesigning all online platforms, alongside curating and supporting social media visual identity;

• Working closely with the dev, product, and web analysts teams;

• A/B landing page testing and forming hypotheses to increase and analyze conversion.

• Art direction, mentoring, conducting internal lectures and workshops.

The outcomes:

• Complete renovation of the branding system led to better conversion rates and improved user experience.

• The rebranding and development of a new visual language and corporate style led to a more modern, cohesive, and visually appealing brand image. This improved the bank's reputation, attracted new customers, and strengthened the loyalty of existing customers.

Modulbank + Labelcom

This project involves Modulbank native integration into one of the most popular Russian comedy shows on YouTube, which has a subscriber base of 7.5 million.